Dilawri Group of Companies owns 9 dealerships in Calgary. I was tasked to design monthly marketing campaigns for the Asian brands: Calgary Honda, Heritage Honda, INFINITI Gallery, Hyundai Gallery, and the Dilawri Collision Centre. The quick sales turnaround meant that my position needed to communicate effectively with the Sales team at each location and to provide visuals that set them apart from the competition.
The Dilawri Group of Companies owns nine dealerships in Calgary. I was tasked to design monthly marketing campaigns for Calgary Honda, Heritage Honda, INFINITI Gallery, Hyundai Gallery, and the Dilawri Collision Centre. The quick sales turnaround meant that my position needed to communicate effectively with the sales team at each location and to provide visuals that set the dealerships apart from the competition.
Every month, ads were strategized, created, and then modified to fit multiple social platforms including Facebook, Instagram, and Google. In the above example, three sales offers were created for Calgary Honda, and then each ad needed multiple layouts to fit specific platforms.
Dealerships were in need of visuals that would draw attention to their location. With Calgary Honda, I was tasked to create a design that would both be on brand and communicate a succinct message.
I worked alongside a local printing company to create a design that was easy for them to install and draw-in viewers from a distance.