McSweeney’s is a well-established brand and had undergone a rebrand with Rebox before I joined the team. A designer needs to understand a brand and produce seamless content in line with its message. While at Rebox, I produced sell-sheets, packaging designs and marketing collateral for McSweeney’s.
McSweeney’s is a well-established brand and had undergone a rebrand with Rebox before I joined the team. A designer needs to understand a brand and produce seamless content in line with its message. While at Rebox, I produced sell-sheets, packaging designs and marketing collateral for McSweeney’s.
Sell sheets displaying either new or modified products were regularly created for promotional events.
Event promotions were quick turn-around projects with placement in select stores. I created on-brand messaging while ensuring the highest quality product in a timely manner.
Old Fashioned Jerky was a new McSweeney’s product that needed stand-out packaging. Every detail mattered; from background images, to title banner width, to terminology that worked both in English and in French. The final design balances the McSweeney’s aesthetic while also letting the new Jerky family member work as a stand-alone piece capturing the attention of hungry consumers.